ERDEM for H&M

Where Femininity meets Romantic and Romantic meets Floral

H&M latest collaboration is with British designer Erdem Moralioglu and the self-titled brand, Erdem. Moralioglu is known for mixing beautiful floral patterns with feminine silhouettes that will make any woman, age or shape, feel amazing. The 83 piece collection includes not only womenswear, but menswear and accessories, which will be a first for the designer. 

 

The Collection perfect balance of femininity, romance and floral patterns which is right on trend for fall. In my opinion, this collaboration is one of the pricer ones with a price point staying in the $130-$300 range but don’t be alarmed, there is a few items under $100 that are worthy. Below are the top picks that we are loving from the collection. 

 

The collection is set to release Nov. 2nd at 8 am both online and in-store. What would you buy?

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